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In need of advice in regards to shop ownership (Read 775 times)
PRESTON
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In need of advice in regards to shop ownership
Feb 17th, 2017 at 4:57am
 
  Well guys, there is a very high possibility of my title changing in the near future from technician to owner.  It's been a dream of mine for years, and have spent as many years trying to learn what I can about the front shop operations.  I'm very confident I have a much better foundation than most in regards to running the show, as previous shop foreman roles have exposed me to the other side.  However, an offer was accepted, and now it's only a matter of time, and the lease negotiation between myself and being the boss.
  With so many far more experienced people on this site, with whom I trust more than most other places, I'm hoping to be able to bounce ideas off you all and ask a ton of questions as they arise.  Looking for guidance from anyone willing to share.
  On that note, my fist question would be if an LLC or S corp is the better choice for my situation.  I have asked this question on a FB private group, and the majority said they were S corp.  Many people that provided their answer, also finished with "talk to your accountant".  Thanks for any input, I just want to be a tad more prepared when I go talking with the accountant and lawyer.
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Re: In need of advice in regards to shop ownership
Reply #1 - Feb 17th, 2017 at 6:27am
 
Best of luck to you in your next phase of your career.
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Re: In need of advice in regards to shop ownership
Reply #2 - Feb 17th, 2017 at 7:51am
 
Preston, this is good news. I wish you well on your new venture. Smiley

I would recomend getting an accountant. I spoke to lawyer when I first started out, I paid him a 500 dollar retainer and never needed anything form him. So, I would probably hold off unless you feel you need something to discuss with him.

Also since I was starting from scratch there were no transfers of property or real legal agreements needing to be looked over. Just a lease and I was comfortable enough to just jump in and sign it.

The accountant is important, they can usually advise you on S-corps vs LLC. I started as a sole prop. Because I had no employees, it was pretty easy. I find owning a business way easier than a lot of guys make it out to be. It is really a lot of fun.  Smiley

After you get up and running I would also advise a payroll company. I pay myself and the guys all salary, so the payroll is the same every week. If they need a day off I just pay them the day. Noone has abused it enough for me to make any changes. Plus we try and work together and cover each other if time off is needed. Smiley

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Re: In need of advice in regards to shop ownership
Reply #3 - Feb 17th, 2017 at 7:58am
 
  Thanks Rich.  I've always been a fan of salary, or hourly.  I feel it is my job to get the cars in, and to sell the work recommended.  I shouldn't make the tech bear the burden of my potential shortcomings.  Now that's just my attitude, I understand that for some shops the FR system is a good fit. 
  I have the lawyer looking over the contract, that's about all I foresee needing them for.  I've got a couple lead on accountant from good sources, going to make some calls in the next couple hours.
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Re: In need of advice in regards to shop ownership
Reply #4 - Feb 17th, 2017 at 9:13am
 
Congrats Preston.  I'm sure you're gonna thrive as a shop owner.

Can't give you much advice, I'm afraid, since I've never owned a shop. 

When you are ready to hire a diag guy, let me know Wink
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Re: In need of advice in regards to shop ownership
Reply #5 - Feb 17th, 2017 at 10:26am
 
A friend worked in an aftermarket garage. Their employer went on a long vacation, leaving the shop in the hands of the employees. They earned the shop more money that month than it ever had, they did by not accepting all and any work that that came in; they worked on what they were comfortable with and on whatever they had tools or knowledge for, turning away the other work.
Good luck to you Preston.
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Re: In need of advice in regards to shop ownership
Reply #6 - Feb 17th, 2017 at 1:57pm
 
Congrats Preston, Good luck.
I am an S-corp. seems to work well, I pay myself a regular pay check, then about every qtr. I take dividends from corporation.

I think you will do well, just be sure to switch hats from being a technician to a shop owner. All ways remember that there isn't a Red Cross on the sign out front, you are a 'FOR PROFIT" operation. Never be afraid to charge for you services. Anyone can give work away, but it is our lively hood! 

Rule # 1-Treat people like you want to be treated,
          2-Never sell anything that doesn't need selling.
          3-Makes decisions based on what is best for the customer, not your bottom line, because what is best for the customer IS whats best for your bottom line.
          4-This is the most important, so listen up! COLLECT MORE MONEY THAN YOU SPEND! Wink

Good Luck, You will be fine.
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Re: In need of advice in regards to shop ownership
Reply #7 - Feb 17th, 2017 at 2:36pm
 

Jamey wrote on Feb 17th, 2017 at 1:57pm:
COLLECT MORE MONEY THAN YOU SPEND



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Re: In need of advice in regards to shop ownership
Reply #8 - Feb 17th, 2017 at 2:48pm
 
Hi Preston,

Congrats brother Smiley

It's a lot of hard work being a owner. You where many different hats as the owner. I have to echo what Jamey stated.

First and foremost if you are not scared everyday of business then you are wrong. Fear keeps the edge and competition at bay.

As for LLC or "S" Corp. Normally the account will guide you there. Depends on your situation but normally the "S" Corp ties everything into your personal taxes.

Now, if you own the building(which I would, I hate paying rent except to myself) you will want to form another identity as a LLC. This way if you get sued they can take the business name but not the property.

If you have questions I will try my best to answer them. You know my number sir Wink
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Re: In need of advice in regards to shop ownership
Reply #9 - Feb 18th, 2017 at 5:16am
 
Derreck wrote on Feb 17th, 2017 at 9:13am:
When you are ready to hire a diag guy, let me know


  Whoa easy buddy, I'm still going to be handling the fun stuff, ha ha.

Thank you so much guys, truly appreciate the encouragement and insight.
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Re: In need of advice in regards to shop ownership
Reply #10 - Feb 18th, 2017 at 6:14am
 
Tom Roberts wrote on Feb 17th, 2017 at 2:36pm:
COLLECT MORE MONEY THAN YOU SPEND

You only have to work half a day now, and it does not matter which 12 hours it is. Grin Shocked
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Re: In need of advice in regards to shop ownership
Reply #11 - Feb 18th, 2017 at 10:17am
 
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Re: In need of advice in regards to shop ownership
Reply #12 - Feb 18th, 2017 at 12:49pm
 
Good advice from Jamey

Just wondering, what is the history of this shop? good and bad?
who are the main clients? private, corporate, commercial?
what is the future of the surrounding area? businesses center?
how many staff currently? future?
how much time do you want to spend upfront vs shop?
how much holidays do you want a year.
Got a family/relationship? got to find time for them?

most important, what is it you want from your business?
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Re: In need of advice in regards to shop ownership
Reply #13 - Feb 18th, 2017 at 2:52pm
 
Jamey wrote on Feb 18th, 2017 at 10:17am:
Preston, Here is a good post from that other forum


  That was a good read, will have to re-read a couple times.  Thanks Jamey.

autosparky wrote on Feb 18th, 2017 at 12:49pm:
Just wondering, what is the history of this shop? good and bad?


  28 years in business the two guys running it now.  As far as sales numbers, effectively flat around 165K a year for the last 5 years, averaging that same number over the last 10, I don't have 4 years and past specifically written out.  They do no marketing.  One of the owners is 70, the other is early 60's, so they aren't pushing hard at all.  Plus, apparently they have done what could be considered a sizeable amount of cash sales.

autosparky wrote on Feb 18th, 2017 at 12:49pm:
who are the main clients? private, corporate, commercial?


  Private as far as I know, will know more hopefully tuesday afternoon when I go over to sift through the paperwork.  I'm sure they have a couple small fleets, and next door is a used car lot that has done business with them in the past.  I'm not a fan of used car lot jobs, but this lot deals with much newer vehicles.  I will definitely be the one setting the guidelines if business is to be done with them.

autosparky wrote on Feb 18th, 2017 at 12:49pm:
what is the future of the surrounding area? businesses center?


  It is a downtown area surrounded by water, with a couple yacht clubs in close proximity.  Farmers markets and weekend festivals are common occurrence just blocks away.  The hospital, which my wife works at, is only a mile down the road.  There are coffee shops and boutique stores and all sorts of things close by.

autosparky wrote on Feb 18th, 2017 at 12:49pm:
how many staff currently? future?


  If the deal goes through there will be no staff left behind.  It's only the two of them.  Personally I see that as a plus, because I have high standards and am fully aware of the caliber of technicians out there.  I will be asking my coworker, who I brought to my current employer from the previous one, to come work with me.  He would be the perfect fit for what I need.  If not, I know that I can truly still run it solo if needed, but that is definitely not to be any sort of normal situation.

autosparky wrote on Feb 18th, 2017 at 12:49pm:
how much time do you want to spend upfront vs shop?


  I've said for years that I don't want to be a service writer.  However, in the last 5 years I've basically been doing just that.  Speaking as a foreman with the other technicians on their findings.  Going over them and writing the estimates.  Checking price and availability with the vendors, and then handing it over to someone else.  Then, when the customer comes to pick up the vehicle, I end up being the one communicating and educating the customer on the services performed.  I'm at the point where I'm fed up with letting someone else talk to the customer, because they keep saying electrical components are shorted, when I clearly write out open circuit!!!  Haha, ok, but that is a real annoyance for me.

autosparky wrote on Feb 18th, 2017 at 12:49pm:
how much holidays do you want a year.


  I plan on a week in the summer.  This is easy down here because it is the slow season, and it's god awful hot a humid so it's ideal to go visit my family in CA.  I also plan on taking legitimate time at Thanksgiving and Christmas.  The day after turkey day is fucking closed, period.  Depending on where Christmas falls, there will be days before or after closed, period.  I have thoughts and ideas on how to train the clientele to understand that family time is necessary, in order to run my business efficiently and to the benefit of the client. 

autosparky wrote on Feb 18th, 2017 at 12:49pm:
Got a family/relationship? got to find time for them?


  Wife, 6 year old, 4 year old, and 6 month old daughters.  School is a half mile from the house, and the shop would be another 3.5 miles from that.  Being close will help significantly.  In this day and age, much of the clerical work can be done from home, and all my women are usually asleep by 8 for the little ones, and 9 to 10 for the big one ( um, in age, not size Smiley)

autosparky wrote on Feb 18th, 2017 at 12:49pm:
most important, what is it you want from your business?


  I want from my business, a platform from which I can educate the motoring public on why services are recommended, the benefit of the services, the quality of the repairs I perform, and how it all benefits them.  I feel that most shops are lacking greatly in educating the client.  I want people to truly understand why what I do, is good for them, and will save them money and frustration.  I want to have an entire customer list of informed and empowered people that sell themselves on my recommendations, because they know of the value.  All the while, putting myself in control of my own destiny and in turn having control over my families livelihood.

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Re: In need of advice in regards to shop ownership
Reply #14 - Feb 18th, 2017 at 11:42pm
 
so far it sounds like you got things under control,

Did you ask the old owners to stay on for a few months to help out?? would be good to help meet and great the old clientele, generally old customer like to see a familiar face when they walk in, even if the old owner does a few hours in the morning it's beneficial

Most importantly, (don't post here, just between you, wife and accountant) got a loan on the house? how much cash do you want from the business? how much toys do you plan on buying? every year-  Smiley
$165k for the history between two partners is a declining sales figure hope you realize, of cause you will never know how much cash is sucked out as cream on top of that


I do wish you all the best for your future, it sounds like a good time to change direction, you got a young family that can only benefit in the long run
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Re: In need of advice in regards to shop ownership
Reply #15 - Feb 19th, 2017 at 3:56am
 
Preston,

Reading through all the replies here. Very supportive from everyone. It is a HUGH under taking to be a owner. You are at the right age and have the right drive to succeed in business.

I don't know the demographics down there to well. This is your area of expertise. But I would like you to think about a couple of things I noticed in the threads.

First thing I noticed is the gross sales. This to me is extremely low. I opened my shop and it was not a turn key. Just a fresh shop with myself and a service writer. We had generated that type of number the first year. The number you provided needs to be doubled within the first year being it is a turnkey business already. You have to set a goal for yourself. Figure out your average car count and set goals to increase the car count. But with saying this don't over promise and under deliver as well. It is easy to do.

Next issue is how you are going to market yourself? As with any business you need to stand out from the rest. We all here know your talent. Questions is does the public in your demographic are know this?

I would spend some time going around to the shops in your area and letting them know your talent. Most shops can do mechanical work but it is the electrical and runability which they have issues with. You have to sell them you can diag it for them without the customer knowing about it. Basically you want their shop to be the hero and retain their customer. In return you get their headache problems and grow your business!! Pretty soon you will be the go to guy in the area!!

The other thing I noticed in your posting in your wife works at the hospital. This could be a good source of cliental for you. Most usually have a good income and you are close and convenient and you can offer rides back and forth.  I would caution with your wife working there to be discrete as some things can back fire with referring.

These are just a couple of things I just wanted to point out. I think starting with the basics of you opening your doors and getting the word out of your capabilities is critical. As this thread grows we can all provide feedback to you. The bottom line is it's up to you to make your business grow and thrive. We can only provide input and some guidance for you.

Have you given any thought to OE tooling?
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Re: In need of advice in regards to shop ownership
Reply #16 - Feb 19th, 2017 at 6:30am
 
autosparky wrote on Feb 18th, 2017 at 11:42pm:
Did you ask the old owners to stay on for a few months to help out??


  The contract says the main guy will stay on for 2 weeks, I'm going to ask him if he wouldn't mind sticking around longer than that, at shortened hours and days, just to make more contact with customers.  You only see a very small percentage of your clients in 2 weeks.

autosparky wrote on Feb 18th, 2017 at 11:42pm:
$165k for the history between two partners is a declining sales figure hope you realize,


  That number was the biggest red flag for me from the get go.  1 guy that's busy most of the year, and is decently efficient, with someone writing service to make up for slow days, should still be able to get close to 200K in labor sales alone.  The 10 year P&L I received, showed 1.65M, so divided evenly comes out to an average 165K per year.  Considering 10 years ago was about the time the bottom fell out of the US, and that the last three years have been 159K, 163K, and 172K ( on paper ), I feel confident from talking around and with the owners that the number is reflective of a lack of drive.  Inspections on every car don't happen, and work sold is likely the minimum the customer came in for.  Marketing and changing the customer thought process will make a huge difference and be a necessarily large part of my plan.  I look to gather as much information over the next few weeks to ensure that there is room to grow.

Abndanger wrote on Feb 19th, 2017 at 3:56am:
First thing I noticed is the gross sales. This to me is extremely low. I opened my shop and it was not a turn key. Just a fresh shop with myself and a service writer. We had generated that type of number the first year. The number you provided needs to be doubled within the first year being it is a turnkey business already. You have to set a goal for yourself. Figure out your average car count and set goals to increase the car count. But with saying this don't over promise and under deliver as well. It is easy to do.


  My goal is 250K by end of year 2017, and that's if I'm running it by myself, with the wife answering phones for me part time if needed.Abndanger wrote on Feb 19th, 2017 at 3:56am:
Next issue is how you are going to market yourself? As with any business you need to stand out from the rest. We all here know your talent. Questions is does the public in your demographic are know this?


  Working on that.  Have my older sister helping me out big time.  She was vice president of marketing when she left Infineon raceway in Sonoma CA a few years ago.  She's currently very high up in the marketing dept. for the USO.  Her husband, who is just the best brother in law, joined the coast guard to take advantage of the education opportunities, and he also graduated from Boston University a year ago with a degree in finance.  They will be great help.

Abndanger wrote on Feb 19th, 2017 at 3:56am:
The other thing I noticed in your posting in your wife works at the hospital. This could be a good source of cliental for you. Most usually have a good income and you are close and convenient and you can offer rides back and forth.  I would caution with your wife working there to be discrete as some things can back fire with referring.

 
  Yes, I've thought about this too.  I wouldn't really push it, just let it play itself out.  I figure just with her current coworkers that would be happy to bring their vehicles to me, I can ensure a great experience, and word will get out.  An ex boss of mine, at All County Automotive, tried hard marketing techniques, that got him banned from a bunch of places.  He sent the kid out one day to put flyers under windshield wipers in the parking lot of a satellite branch of the hospital.  A place where the labs are and primary doctors offices and such.  Well, since it was the summer in Florida, guess what it rained, and all those flyers made a huge mess.  What a dipshit. 

Abndanger wrote on Feb 19th, 2017 at 3:56am:
Have you given any thought to OE tooling?


  On my list of things I want to look for on Tuesday when I go to the shop, is printing out reports of customers and vehicles.  I most definitely want to up the tooling game, as it's very spotty in the area and I can fill a gap.  I want to focus it toward the initial customer base though.  No sense buying the Consult III plus if they only have 3 customers with Nissans, unless you properly set that up to ensure you are checking for updates on every visit. 

  The shop up the road that I'd like to buy in 5 years ( of which he owns the business and property ), doesn't do much OE tooling.  Another ex employer, Clark, has a Tech2, but programming is not a regular occurrence.  Across the street from Clark is Shaffer, and he I believe has an IDS, because he is very Ford saturated.  Looking into the addition of said tools sooner than later, as part of my marketing plan is going to be to stress how factory capable I am.  The dealers are all basically about 4 miles further south of the shop, or 10 miles north.  The VCDS is going to happen probably automatically, seeing as how the yacht clubs have a bunch of them lying around, and the yachty kids have VW's.  For the price its ridiculous not to have one if you do any VAG work.

  I'll post some more info for you guys if you'd like, some of the research and stuff I've done if youre interested.
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Re: In need of advice in regards to shop ownership
Reply #17 - Feb 19th, 2017 at 6:48am
 
The yellow horizontal line is for reference, it's about 8 miles end to end.  The shops with the purple pins are mostly euro stuff, the red pins are what I would consider actual competition for the customer base I want, the yellow pins are general repair shops that could be IMO easily overtaken by someone such as myself.  By that, I mean motivated and making a big push to bring auto service and repair into the 21st century.  I mean hell, just having a neat and clean waiting room would likely sway people to come to me.  The wife is already ordering some stickers that would reflect the shop as a "breast feeding friendly" facility.  I didn't even know they had those.  Let me tell you, with the money down here, there be a lot of younger mothers that are homemakers and need to have vehicles serviced.  My head explodes just thinking of having my wife at the shop for a couple hours, right around the time a young mother comes in for a waiter oil change.  Just the conversation alone would keep them coming back!!
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Re: In need of advice in regards to shop ownership
Reply #18 - Feb 19th, 2017 at 6:56am
 
To the left, is US1, the main throughway for commuters who live in Port Saint Lucie and Jensen beach, to travel into Stuart, where much of the business districts are.
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Re: In need of advice in regards to shop ownership
Reply #19 - Feb 19th, 2017 at 1:13pm
 
Congrats again Preston, wish you the best. Wink  Now I have another good excuse to go to Florida every year, go visit you at your shop😉
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Re: In need of advice in regards to shop ownership
Reply #20 - Feb 19th, 2017 at 1:32pm
 
Abndanger wrote on Feb 17th, 2017 at 2:48pm:
Hi Preston,

Congrats brother Smiley


I hate paying rent except to myself) Wink


Congratulations, listen to Bob
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Re: In need of advice in regards to shop ownership
Reply #21 - Feb 19th, 2017 at 5:05pm
 
busjockey wrote on Feb 19th, 2017 at 1:13pm:
Congrats again Preston, wish you the best.


Jose aka superskyliner wrote on Feb 19th, 2017 at 1:32pm:
Congratulations


  Thanks guys.

busjockey wrote on Feb 19th, 2017 at 1:13pm:
Now I have another good excuse to go to Florida every year, go visit you at your shop


  I'd be more than happy to see some ugly mugs swing by.

Jose aka superskyliner wrote on Feb 19th, 2017 at 1:32pm:
listen to Bob


  Believe me, I have been, and taking notes!
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Re: In need of advice in regards to shop ownership
Reply #22 - Feb 19th, 2017 at 6:28pm
 
Congrats! Lots of great advice

I am not sure how they could survive on 165k in annual sales. That is less than $14,000 a month in sales
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Re: In need of advice in regards to shop ownership
Reply #23 - Feb 19th, 2017 at 6:30pm
 
Exactly.  If I was them, I'd be concerned about the amount of money that the IRS didn't know about.
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Re: In need of advice in regards to shop ownership
Reply #24 - Mar 6th, 2017 at 5:40pm
 
If you get a good reputation you will wanting to have a good network of talent to hire. One thing that really took me off gaurd is being busy..

I am too busy to work during the day.  50 plus phone calls average per day and 10 people a day for a one man show is too much. Cheesy

I refuse to hire, so I have been trying to come up with ways to slow traffic.

I run factory tools for Dodge, GM, Ford and buy more in tools per month than the wage I pull. People treat me like gold and it is far less stress than working for someone else. I am sure you'll love it, but your head spins for a while until you get settled in with all the little details.
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Re: In need of advice in regards to shop ownership
Reply #25 - Mar 7th, 2017 at 5:06am
 
  Sorry for not updating, the shop I was looking to buy fell through, or I should say I pulled the plug.  After going through last years QB's, I found that 46% of the sales could be attributed directly to the car lot across the street.  On it's own, that would be a crazy deal to take over, as I would essentially be at the car lots mercy, and that ain't how I fly.  On top of that, I went to speak with the owner of the car lot, and he had a falling out with the shop owners a few months ago, so he hired his own mechanic and would not even be doing any business with me anyway.  I can't blame him at all, makes more sense for him.  If he was closer to 15%, I would have moved forward. 

Bill Hamilton wrote on Mar 6th, 2017 at 5:40pm:
If you get a good reputation you will wanting to have a good network of talent to hire. One thing that really took me off gaurd is being busy..


  Likely one of the most difficult things to have anywhere in this country, but down here in South Florida it's really difficult.  I go to many training classes and unfortunately there just isn't much existing.  I would really be looking to create the talent from within.  I'm a big believer in finding someone with the attitude and drive in the right places, and then showing them the way.

Bill Hamilton wrote on Mar 6th, 2017 at 5:40pm:
I am sure you'll love it, but your head spins for a while until you get settled in with all the little details.


  I hear that.

  Thanks again all for the info, advice, and knowledge.
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Re: In need of advice in regards to shop ownership
Reply #26 - Mar 7th, 2017 at 10:11am
 
This is business, OK the old shop lost a big player, if your still keen and willing to put the effort in to grow the business, and the fact the old guys are retiring, put a stupid bid in to buy the place, seriously think about it, don't worry about hurting anyone feelings, old guys want out, they won't want to carry out the old tools, landlord wants place rented.

Sure Its a lot of work marketing the business, have you got any good contacts for this?
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Re: In need of advice in regards to shop ownership
Reply #27 - Mar 7th, 2017 at 10:21am
 
autosparky wrote on Mar 7th, 2017 at 10:11am:
Sure Its a lot of work marketing the business, have you got any good contacts for this?


  Potentially.

  You make a good point Sparky, just a seemingly daunting task trying to fill the void right out of the gate.  I really am in no position "lose" that much personal income, however for another 20K less than my initial offer, could be considered my salary cushion. 
  Honestly, I would not be surprised at all if I got a phone call or email in a couple weeks asking if I would be interested in making another offer.
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Re: In need of advice in regards to shop ownership
Reply #28 - Jul 19th, 2017 at 12:21pm
 
busjockey wrote on Feb 19th, 2017 at 1:13pm:
Congrats again Preston, wish you the best. Wink  Now I have another good excuse to go to Florida every year, go visit you at your shop😉


Ahem.  lol

Sorry we won't get together at Automechanika this year Busjockey!
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Re: In need of advice in regards to shop ownership
Reply #29 - Jul 19th, 2017 at 12:25pm
 
PRESTON wrote on Mar 7th, 2017 at 5:06am:
  Sorry for not updating, the shop I was looking to buy fell through, or I should say I pulled the plug. 


It wasn't meant to be.  There will be another, and another and (etc.) opportunity and when the RIGHT one does, you'll get it.  You will be wiser then too.

In any case, we are behind you all the way!
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Re: In need of advice in regards to shop ownership
Reply #30 - Jul 19th, 2017 at 4:54pm
 
Thanks Jaime, much appreciated.  Since this whole situation transpired, I had to change jobs.  I was informed the beginning of June, with 4 days notice, that the owner of the aamco I was working for was going to close the doors.  I had a feeling for some time that this would happen, hence looking so intensely at buying this shop.  What could have been quite tramatic for myself and my family, has turned out to be a bit of a great thing.
  I was offered a position at my first choice shop, which allowed me to make more money, with less responsibility.  We were doing our tires and alignments with this company for a few months before the bad news, so I had built a decent rapport with most of the staff already, so it was an easy transition.  I look forward to helping build this shop into the best one around, and have put shop ownership on the back burner.
  I've long said, I just want to work for a company that does it the right way and takes care of the customer, and their employees.  If I can find that kind of place, there isn't much need for the headache and reward involved with having my own place.  Being the boss has always been mostly because I wanted to be part of moving the automotive repair trade forward, into a better light with the consumer.  The last 6 weeks at Atlantic Tire Center have me very hopeful that I have found the right fit.  Now I just gotta convince them to tool up and stop subletting! Ha ha.
http://www.atlantictire.com/
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