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Autonerdz Investment Portfolio (Read 289 times)
Tom Roberts
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Autonerdz Investment Portfolio
Apr 13th, 2012 at 3:12pm
 
From our January 2012 Newzletter:

Autonerdz had another record year in 2011 and 2012 is off to a good start. We thank all our loyal customers for this success by continuing to expand our now world famous support and training resources. Future planning for Autonerdz is based on looking back and assessing how we got here in the first place and examining what things have worked and remembering that, if it’s not broke, don’t try to fix it.

Having been a journeyman since 1980, I certainly had my fair share of equipment purchases and related support experiences. When Autonerdz introduced PicoScope to the automotive community in North America over ten years ago, I found myself on the vendor side and decided to do something entirely different. I wanted to set a new industry standard for after sale support and training. Back then, PCs in the shop were uncommon and PC based oscilloscope technology was something new. To help overcome the resistance to the new PC based form factor, we knew that we would have to provide a new level of support and training. We were fortunate to have Pico Technology have our backs, since without their support for us, this would never have been possible.

It started with the novel idea that we would still talk to customers after we had their money. We placed all of our resources into creating a support and training system that continues to grow and evolve. With no resources left for costly advertising and other promotional activities, there simply was no sales department. The way I figured it, if we did the support and training system right, our customers would be our sales department, so we just didn’t worry about that. After all it was an awesome product and with the proper nurturing, would sell itself. This was pretty risky. I wondered if there was some good reason other automotive companies were not doing things this way. But this was the way I wanted to do it anyway, and it was my call. There was only one way to find out. As it turned out, this was a really good idea and we continue to operate this way.

Our customers invest in us and we invest in them. It’s a pretty basic concept. We don’t waste any resources on national magazine ads or anything else. Instead, we put those resources into providing services for our customers. The result is now the most comprehensive PicoScope automotive experience available anywhere that has attracted the best and brightest from around the world to the Autonerdz Picogroup. Our customers are our investment portfolio.

Our mission is ‘To enlighten automotive diagnosticians through the use of LSD’. Of course, that’s Lab Scope Diagnostics. So, come join us in the Electric Kool Aid LSD Experience.   Cheesy
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Tom Roberts
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daveyK
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Re: Autonerdz Investment Portfolio
Reply #1 - Apr 13th, 2012 at 3:16pm
 
Well Tom, IT'S WORKING  Wink

and many Thanks !!!

dave
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Charlie.S.
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Re: Autonerdz Investment Portfolio
Reply #2 - Apr 13th, 2012 at 5:54pm
 
Yea thanks . Wish more tools were handled this way
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drdiesel1
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Re: Autonerdz Investment Portfolio
Reply #3 - Apr 13th, 2012 at 8:20pm
 
I don't know what it's not done this way for everything  Smiley

This is what brought me to AutoNerdz in the first place.
I've been a GM Tech since 1976 and went through all the GM Tech Center training back in Detroit since that time, until I moved to CA.  I was able to continue my Tech Center schooling here too.  Just not at the prestigious GM site in Michigan.  I put everything into my education to become a top notch driveability and electrical tech.  I take great pride in my work and achievements over the last 35 years. I left the dealer in 2004 due to a Corporate buyout and have never returned. I've been doing failure analysis inspections since then.  That all fell apart in 2008 and I tried other ways to make a living, but found myself back at the automotive repair door.  I started to develop a new strategy and became a mobile diagnostic repair provider.  I work for shops and private owners as well.
I needed a diagnostic edge and found it in the Pico Scope.  I looked everywhere for the best deal and it kept bring me back to AutoNerdz.  I sacrificed what little extra money I had (bootstrapping a new business isn't easy) and bought my 4423 kit from, Tom.
I never looked back on the money and found it easier to make money. I specialize in the difficult driveability/electrical jobs and have found the Pico to fit my needs without breaking the bank like other automotive tools do. Snap-On wants 10K of a Verus  Smiley   Not only is the Pico less than anything else, it out performs them all.  With all the AutoNerdz resources, special tools and our Pico Group forum section, I can't think why anyone would consider buying a Pico from somewhere else  Smiley
Anyways, I just couldn't take on all these difficult jobs without the use of a great tool like the Pico and all the great support from AutoNerdz and all it's member's   Smiley
All the cool stuff we get along with it makes the purchase price an unbeatable deal, anywhere  Smiley

Thanks, Tom, Brian and all the great people and supporters on this board.  It's truly one of a kind and I'm happy I was able to find the Pico and AutoNerdz  Smiley

A special thanks goes out to, Rod for making all those cool tools and sharing them with the Pico Group member's  Smiley
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« Last Edit: Apr 14th, 2012 at 1:07am by drdiesel1 »  
 
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Drjekl
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Re: Autonerdz Investment Portfolio
Reply #4 - Apr 13th, 2012 at 11:45pm
 
Tom, I was directed to this site by a fellow New Zealand technician, Being at the bottom of the pacific ocean its a long way from where you are, and like you said you havent advertised so how did we find out about autonerdz??????
Words about a company can travel a long way, be it good or bad, we all know the bad stuff travels far and fast, good words about a company are slow to come if at all (no one comments on a good burger at McDonalds but gee do we whinge when we get a bad one).

BUT when your support and service are TOP NOTCH  (which us autonerdz members know it is) then these words travel far and fast also.
It is this reason that the name AUTONERDZ is found in discussions with us technicians in the deep south pacific.
it is a testiment to your excellant service and support, It fills an area where technicians looking to keep at the forefront of vehicle diagnostics come to learn from other technicians and fellow autonerdz members.

I could have purchased my pico kit locally, and i must add tom encouraged me to buy locally, but i couldnt get the autonerdz membership (well i could if i paid yearly) so for me, after being told of the autonerdz site, i spent 2 weeks looking on the forum here, checking the site, case studies etc etc. I liked what i saw and i was happy to get my credit card out.
Havent had the kit long but man, I LIKE IT ALOT already Grin

Keep up the good work guys!!!!! Cheesy Cheesy
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BLAIR ROSSON
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