Hello Picogroup,

I would like your input on a marketing project we're working on.

In the pictures below you will find an example of a postcard. This postcard would be sent out to the auto repair facilities in my local area.

The purpose behind this postcard is for my neighbors to become more acquainted with us, what we do and how we can help them.

My questions for you is this, If you received this postcard in the mail at your shop would you be inspired to connect with us?

Let me know your thoughts.

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Morning Trevor,

Answer is YES: flyer looks great and would definitely grab the attention of anyone passionate about diagnostics.

My feedback would also be to appeal to the potential non-technical folks of the business and share:

1- Lab scope diagnostics creates faster turn-around times for customer vehicles
2- If a shop has loaner cars/rentals for customers, lab scope diagnostics reduces time customers spend in loaners as vehicles get fixed faster
3- Getting vehicle fixed right the first time through lab scope diagnostics provides conclusive documentation on root cause to share with customer if need be
4- Getting vehicle fixed right the first time through lab scope diagnostics will lead to more positive customer reviews online leading to new business and repeat business.

Either way, flyer works, as the flyer shows your business's passion for fixing cars the right way, the first time! :)

Good idea with postcards, but I thought the first image was a little busy, most shops would know what a scope is these days, maybe just a simple image of a waveform or image of Pico scope?

Also awhile back you mentioned a large poster or flag of Autonerdz logo, to show the public this shop belongs to a "organization" think people like that stuff, may it should be at any shop that has a Picoscope

Who is "Matt F"?  If the last name rhymes with snow, I'd make dang sure he's aware of it, and is ok with it  ;D

Sam M. wrote on May 27^th, 2022 at 3:06am:

My feedback would also be to appeal to the potential non-technical folks of the business and share:

Thank you Sam. I like all of your suggestions and will add them to my notes.


autosparky wrote on May 28^th, 2022 at 12:09am:

Also awhile back you mentioned a large poster or flag of Autonerdz logo, to show the public this shop belongs to a "organization" think people like that stuff, may it should be at any shop that has a Picoscope

(I have no idea why I edited your post directly the other day but I fixed it.) I don't know that every shop that owns a Pico but... The Autonerdz Lab Scope Diagnostician  certification comes with a lobby worthy certificate though. https://www.autonerdz.com/cgi/yabb2/YaBB.pl?num=1353105597/0

We also have our flag. But very few people would know what its for. https://autonerdz.com/index.php/product/nerd-flag/


crackerclicker wrote on May 30^th, 2022 at 5:35pm:

Who is "Matt F"?  If the last name rhymes with snow, I'd make dang sure he's aware of it, and is ok with it

The quote is something the design guy grabbed from the website on his own. Its a testimonial that has been on the website since before I took over. I think I remember being told it was Mr. Fanslow that originally sent Tom the testimonial. At this point its just a placeholder.

Before it goes to print the testimonial will be verified and we will have permission or we will anonymized.

For posterity, some input I got privately included...

"Appealing to a shop owners mission to fix their clients cars the first time directly instead of  just the implication."

"Mention the longevity of Autonerdz."

"Move the statement about in person training and demos out of the Picogroup perks section."

I appreciate all the input. It certainly helps to bounce something off others. Its obvious now that some of this is a matter of not being able to see the forest from the trees.

Alrighty focus group. Check out the latest draft.

An additional thing I've learned since my last post.

While consulting with the mail guy he informed me that the postage is the same for a 6x9" card and a 6x11" card. This led me to check on the cost difference in printing and the cost was negligible to jump up to the larger size. So for roughly an extra $0.03 each I gain 24 square inches of card space.

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Looks great! The flyer will accomplish the objectives for sure!

Trevor,

I like the informative, no--nonsense design of the postcard. I feel you did an excellent job there! 

One doubt: to come up with 24 "² extra space you just added front an back page gain, didn't you?

JÜJA wrote on Jun 2^nd, 2022 at 3:41am:

One doubt: to come up with 24 "² extra space you just added front an back page gain, didn't you?

Yup.  (6 x 2) x 2 = 24

I know* there is some lost print area due the barcode area but the real benefit I see is the size itself.  I don't know how things are where you live but I receive an abundance of junk mail that is right around that 6x9 size. When I receive the larger size cards they stick out of the mail stack physically which means I'm forced to look at it.

I like it.

I would give that a second look if it were to arrive in my mailbox.

Lookin Good :)